Bosch India Digital Strategy Highlights ‘Smart Campus’ By 2022

By Dominick Rodrigues/Arunkumar Rao

Bengaluru, Feb 25: Bosch, a leading supplier of technology and services, is accelerating its digital strategy for the Indian market with a portfolio of smart solutions beyond the mobility sector and has invested around Rs 800 crores for developing a “Smart Campus” here by 2022.

With an increased focus on localization of its digital portfolio, Bosch India is actively contributing to rapid urbanization with next-generation infrastructure and connected living solutions, while having trained over 5,000 associates through a massive reskilling initiative to be AIoT-ready.

“Connected technology is the way forward with digitization becoming more relevant across all industries and, as an AIoT company, Bosch India is playing a pioneering role in providing customized and affordable solutions. With 98 years in India and 68 years of Make in India, localization has been at the heart of our innovations,” said Soumitra Bhattacharya, Managing Director, Bosch Limited and President, Bosch Group, India.

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“From smart building, advanced digital tools, and connected factories to contactless solutions and accelerating digital transformation pan India, Bosch has been at the forefront of bringing the best of Industry 4.0. Being a leading user and provider of intelligent solutions, our success in the world beyond mobility serves as a testimony to our notion of ‘Invented for Life,’ and our contributions to building a truly connected world,” he said.

Bosch has invested Rs 800 crores to transform its Adugodi location in Bengaluru into a smart campus — the largest tech campus outside of Europe — to showcase its digital use cases, while employing over 31,500 associates in India and being home to 18,000 engineers across 7 locations, representing the largest Bosch R&D workforce outside Germany. Over 5250 associates — nearly 25 percent of the workforce — have been trained in AI and ML-related skills to create more value to customers. Bosch is additionally collaborating with cloud and software providers in its journey to design, develop, and deliver affordable connected products.

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While steadily expanding its product portfolio with major focus on localized offerings and India-first innovations built with the highest quality of German engineering, Bosch Home Appliances will invest 100 million Euros (approx. Rs 8.7 billion) over the next 3-4 years towards personalizing solutions, brand building, strengthening its technology center and UX studies, and magnifying India’s role globally. In the coming years, Bosch will majorly focus on connectivity with its IoT-based product solutions, strengthen its entry-level portfolio, introduce relevant products and new digital business models for customer value (D2C).

With the Internet of Things (IoT) and connected hydraulics gaining relevance in the Indian market, Bosch Rexroth is looking into equipping the factories with its drive-and-control solutions. As an automation partner for machinery manufacturers and end-users, Bosch Rexroth marries the capabilities of hydraulic and electrical systems with predictive analytics to maximize efficiency, productivity, and ROI; and reduce maintenance. The Intelligent, connected hydraulics solutions by Bosch Rexroth are ready for horizontal and vertical integration and fulfill all requirements for use in Industry 4.0 concepts. Aligned with the government’s vision of an Atmanirbhar Bharat and ‘Make in India’, Bosch leverages its localized engineering expertise and reskilling strategy to enhance the scope of its offerings and is well poised to build a self-reliant India, a release stated.

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