Srinagar: Jammu & Kashmir Chief Minister Omar Abdullah yesterday said State’s tourism Insustry has endured one of its most difficult years in recent times, following a series of tragic incidents that dented traveller confidence.
Speaking at a tourism-related event in Srinagar, he said the Pahalgam attack in April and the car blast near Delhi’s Red Fort in November had dealt major blows to the industry. An accidental explosion at Nowgam Police Station earlier this month further added to public concern, he noted.
“These incidents have had a significant impact. The sector has taken repeated hits this year,” the Chief Minister said. “But snowfall always changes the mood, and we are hoping December brings enough snow to set the tone for the winter season.”
Omar said tourist inflow had continued but remained below expectations. New attractions such as the newly inaugurated Chrysanthemum Garden had helped to some extent, but winter tourism would rely heavily on weather conditions.
“If snow arrives on time, Gulmarg, Pahalgam, Sonamarg and Srinagar will all benefit,” he said, expressing confidence that Christmas and New Year could draw stronger footfall.
The Chief Minister added that the government had finished its promotional campaigns and would maintain sustained marketing efforts to support recovery. “Promotion is key. The more you promote, the more people come,” he remarked.
Earlier in the day, Omar inaugurated the Kashmir chapter of SKÅL International Club, a global association of tourism professionals. He said the launch signalled deeper international engagement and would help expand global networks for the region.
Emphasising the need for responsible and sustainable tourism, he said the government was working on a major initiative to develop nine new destinations with environmental safeguards and community participation at the centre.
“We have witnessed many difficult phases, but the people of J&K have always shown resilience,” the Chief Minister said. “Winters don’t last forever — and we hope the spring ahead lasts for years.”
