By Dominick Rodrigues
Sonalika Tractors achieved a significant landmark through fastest-ever 1 lakh domestic tractor sales by any tractor brand in the Indian market since its inception. It clocked its highest-ever cumulative domestic sales of 1,06,432 tractors in just 11 months, registering growth of 35.5% against the same period last year.
Sonalika has overall sold 11,821 tractors in February 2021, as compared to 9,650 tractor sales in the same period last year.
Raman Mittal, Executive Director, Sonalika Group, said, “The sublime performance that Sonalika has posted month after month throughout in FY’21 is an outcome of our strategic decision to periodically launch customised tractors that are equipped with advanced yet affordable technologies.”
Noting that “Indian farmers are eager to adopt smart farming techniques while addressing their varied Agri requirements and increasing productivity significantly,” Mittal said “The domestic market is fast graduating towards higher HP tractors and while we fully understand dynamic market requirements, we will continue with our trend to introduce revolutionary tractors in India that will speed up farm mechanisation growth in the country.”
While Sonalika is present in over 130 countries and has access to trailblazing technologies in advanced markets for introduction affordably in the Indian market, its R&D team has been working relentlessly to develop state-of-the-art tractors and implements that capitalise on farmer’s feedback and are customised as per their respective crops and geographies, he said.
