New Delhi: Union Bank of India recently launched its MSME & Cuurent Account and Saving Account (CASA) Outreach program, a nationwide initiative aimed at strengthening relationships with existing customers, expanding outreach to new MSME clients, and driving sustainable growth in CASA deposits.
The countrywide outreach camps follow the RBI Monetary Policy Committee’s back-to-back rate cuts which saw interest rates on bank credit fall 50 basis points. Union Bank’s MSME loan now starts at an affordable interest rate of 8.75 per cent.
The programs, conducted across 62 locations from April 28 to 30, 2025, brought together existing and potential customers, industry associations, trade bodies, and government agencies.
These events served as collaborative platforms to address financial needs, promote digital banking awareness, and introduce tailored financial solutions.
Senior officials from Union Bank also presided over the events, providing customers with a platform to engage with the bank and share their experiences.
The outreach focused on understanding customers’ financial needs, showcasing bank products, generating leads, and gathering feedback for continuous improvement in service quality and customer satisfaction.
The initiative targetted a diverse range of participants including existing and prospective MSME customers, start-ups, young professionals, emerging entrepreneurs, women entrepreneurs, and vendors associated with large industries.
The CASA Outreach component specifically aims to attract prospective premium CASA customers, government department heads, doctors, and other professionals.
The program also featured on-spot locker sanction, Vyom digital banking registration, and dedicated help desks for internet banking and mobile banking activation.
