In a world where fitness often feels transactional, India’s Happiest Fitness Community, MultiFit, stands out by turning workouts into a celebration of life. Established in 2015, MultiFit goes beyond the ordinary gym experience, blending functional fitness, strength training, sport-specific programs with unique IPs and free Master Classes for all. With a community-first approach, the brand has expanded across India and is eyeing international markets. The brand has built a community of over 100,000 members, supported by 450+ certified trainers. Traditional gyms often struggle with consistency, but at MultiFit, the member retention rate is 32% higher because they create experiences that keep people coming back. Ms. Sharma’s commitment lies in bringing happiness and fitness to communities across the world through energy, connection, and purpose.
Financial World in conversation with Mayara Neeraj Sharma, Director, Multifit
Can you provide me and the readers with a really brief summary of what MultiFit does and how long you’ve been in business?
MultiFit is a holistic lifestyle fitness and wellness brand that goes beyond conventional gym formats by offering a combination of strength, endurance, mobility, and sport-specific training along with our differentiation factor, which are our IPs. One of our signature initiatives is MultiFit socials, where we take our members out to a bar for a cheat night. We also host in-club DJ nights, pet yoga, stray animal feeding drives, stand up comedy sets in the gym and many such activities that no other gym brand does. This makes our member base part of a truly holistic community . Established in 2015, we’ve built a reputation as “India’s Happiest Fitness Community,” focusing on personalized experiences, community-driven workouts and a results-oriented approach for people across fitness levels.
As a young Director, let us know the challenges you have faced. How do you keep yourself busy outside of work?
Being a young Director comes with the challenge of gaining trust and proving your vision in a competitive industry. Navigating legacy perceptions while infusing fresh energy has required resilience, adaptability, and constant learning. Outside of work, I stay grounded by training regularly since I’m also a professional golfer and was a former India no. 1. I also enjoy spending time with my dog, cafe hopping and connecting with creative minds across industries.
What sets MultiFit apart from its competitors?
Our community-first approach, focus on functional fitness, and deep member engagement differentiate us. We aren’t just a gym—we’re a lifestyle ecosystem that includes personal training, group classes, transformation programs, everything fitness related and fun activities like a gym turned into a disco one weekend, various sub-clubs like running, art, dance etc. all under one roof. Plus, our vibe is real – we celebrate progress, not perfection.
What are your plans with MultiFit Gym and what do you say to all the life-long fans of that gym who are anxious about any potential changes to the brand? We’re here to build on the legacy of MultiFit, not erase it. The soul of the brand—its community spirit, diversity of training, and inclusive culture—will remain untouched. Our plans include modernizing operations, enhancing member experience, and adding more digital layers to training. To our loyal fans: the DNA remains the same, just stronger and more evolved.
Kindly let us know your expansion plan and the franchise model.
We’re actively expanding through a franchise model that empowers passionate entrepreneurs to run their own MultiFit clubs while maintaining the core values of the brand. Our current plan focuses on scaling across Tier 1 and Tier 2 cities in India and exploring international markets like the Middle East and Southeast Asia. We offer comprehensive support—everything from training systems and marketing to tech and operations.
In terms of customer, do you target fitness enthusiasts or people who do very little exercise?
Both. MultiFit is designed to be inclusive. Whether you’re a seasoned athlete or someone just starting their fitness journey, we tailor programs that meet you where you are. Our coaches are trained to work across fitness levels, ensuring that everyone finds challenge, support, and a sense of belonging.
What’s one piece of advice you would give other executives and business leaders about making bold moves? Any lesson that you have learned?
Bold moves require clarity of vision and a willingness to embrace discomfort. One lesson I’ve learned is that execution matters more than perfection. Don’t wait for the perfect plan—act, adapt, and evolve. And always stay grounded in your “why”—it’s your compass when things get tough.
